Consumer Awards gets bigger and better this year with new flavors and features.CNBC AWAAZ Consumer Awards are now CNBC AWAAZ Storyboard Consumer Awards. The first year of this marriage will see a host of new awards, more analysis and deeper insights.

While Consumer Awards were about identifying the best performing brands across industries and saluting those brands that millions of Indians have chosen to buy, to try, to experience and to own, the Storyboard deals with the analysis of the marketing function as well as takes a close look at the business of best brands in the market.

This year as Storyboard completes 10 years and takes a leap to connect with masses on the band wagon of Consumer Awards, consumer insights & expert opinions will come on one platform to create an awards show that shall now be the ultimate benchmark for brands in India. CNBC AWAAAZ Storyboard Consumer Awards 2011 will bring together the popular choice and the Jury’s view to create one consolidated platform for evaluating brands.